As the team behind seminal Sydney wine bars Love, Tilly Devine and Dear Sainte √Čloise readied to launch their third venue, Ragazzi, we formulated a content strategy for their launch and beyond, crafted a clear tone of voice and and designed an EDM plan to ensure this wine and pasta bar's channels are reflective of the incredible standard of pasta and wine that's delivered from this mini space on Ash Street. We describe this art direction as "creepy, but in a delicious, enticing way", working with disembodied hands with lacquered blood-red nails reaching for plates of pasta and bottles of wine.

We continue to work with Ragazzi on fresh photography each month, consult on brand strategy, events and collaborations and manage their channels daily. We eat the pasta. All the time.