Micro Boosting: How to Get More People To See Your Social Content
So, you’ve got the sweet imagery and the witty caption but no one’s seeing your post? Here’s one way to get more people to see, like, comment and share your excellent content on social.By Gemma Plunkett
A high number of followers used to be the only thing to aspire to. A KPI you trusted that proved you’re doing a good job – this is true-ish, but not all correct (especially the case when bots are involved and don’t even get me started on the old follow-then-unfollow tactic). What you want to see in your content is high reach. Why? Reach is the number of people who have seen your post. Without it your message is only being heard by a small percentage of your audience. So if people can’t see your post they can’t like, comment, share, send and save it – the golden five of engagement. Here’s where we introduce micro boosting – an easy and effective way to boost your post reach.
Micro boosting is the allocation of a small sum of money behind a number of posts to ramp up their mileage, get new eyes on your content, grow your audience and increase brand awareness. That’s $10 to $50, or even more if you’ve got big money to play with, it’s all relative to your budget and any amount you can spend will make a difference. This is done by promoting the content – turning your post into an ad so it pops up on the feeds of your well-crafted target audience or to an audience that’s similar to people who already follow you.
It’s also a great opportunity to drive traffic to your profile (to increase followers), your website (to make a booking) or a third party site (to buy tickets or order takeaway). The difference between $0 and $30 behind a post could be the difference between 250 people seeing your posts and 10k. So go on, give it a whirl and watch how a few dollars here and there can get you all the eyes on all the posts 👀
Need a hand in setting up targeted audiences or wondering what the hell boosting even is, read up on Social Ads 101 here. Need help creating said sweet content and mapping out a strategy for your socials, get in touch here.
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