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Copy School Up

School Up

While it's easy to get tunnel vision about your brand's video strategy in 2025, in the world of ChatGPT generated text (vomit), it's important your copy stands out as clearly as your visuals. To celebrate the release of our brand new Copy Packs, we wrote this check-list so you can quickly audit some of the most high-traffic areas of your brand's channels to make sure your copy is not only engaging your audince, but converting them to customers. 

Review Your Brand’s Copy In These Six Areas, ASAP

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Screenshot 2024-10-03 at 5.09.17 pm

Back of House

Rewind to the start of this year, Buffet photographer/videographer Dexter Kim and I found ourselves in the fire filled kitchen of Agnes, the restaurant which in 2023 had won Gourmet Traveller’s restaurant of the year (the first Brisbane venue to take the top spot since 1997). The brief was simple — create a brand video that encompasses the Anyday group world, the shoot would go on to be one of our all time favourites and the beginning of a creative collaboration that continues to this day. It was also on this shoot that I met Bianca Marchi and Tyron Simon.

The couple are one half of Anyday and alongside their partners Ben Williamson and Frank Li they definitely seem to know how people like to dine. With 6 venues now under their umbrella and many others in the works, we caught up with the husband-wife duo to better understand what it is that makes a great hospitality group tick. 

Build It and They Will Come with Anyday Hospitality

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With four restaurants across two states, another in Japan and his biggest venue yet, Olympus, about to open at Wunderlich Lane in Surry Hills with business partner Sam Christie, it’s safe to say chef-restaurateur and long-term Buffet client Johnathan Barthelmess is busy. Even so, his approach to building a new restaurant brand and writing its menu is highly considered, calling on long-term collaborateurs and a tried-and-tested team to refine the approach. If you’ve ever wondered how the hell a project of this scale comes together, read on as JB talks us through flying his team to Greece, menu tastings while navigating a seafood allergy, his formula for creating a signature dish and how to silence the noise of distraction and critique.

Olympus Rising: Jonathan Barthelmess on Building Restaurants That Last

This one-to-many section of Instagram can be a boon for building community and loyalty for your brand, but should it be a priority? Let's find out. 

Should You Launch a Broadcast Channel?

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Pro Tips

Stylists deserve more credit. JJ’s magic way with the perfect spoon or scoop of ice cream, the just-so glassware, the didn’t-know-you-needed-it-until-it-was-placed-in-shot napkin can take an image of dinner from great to completely aspirational, and all behind the scenes. After working together on gleaming shoots with Belles Hot Chicken and Heaps Normal, we had to pin her down for the intel on how the hell she makes it all look so effortless.

Styling the Scene with Food Stylist Jerrie-Joy Redman-Lloyd

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News

Theatre vs drama, hard flash vs soft ambience, spacey Martinis vs buckets full of chicken. Safe to say, team Buffet’s pick of the year’s photographic offerings run the gamut from elegant to extra. Here’s to more of the above in 2025. 

Team Buffet's Favourite Images of 2024

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Slide 11

We sat down with Ian Tran AKA Domus Vim, to explore the connections between design and dining, hitting the 10 years in business milestone, his recipe for success in the Sydney creative scene and how oftentimes, simple is best.

Meet Domus Vim: Sydney's Restaurant Sign Guy

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The creation of our first ‘Proudly For Everyone’ campaign image for Archie Rose began mid-shoot, moments after the team found out they’d landed their long-awaited partnership with Sydney Mardi Gras. What followed was a *vision* from Archie’s Head of Hospitality – flowers, and lots of them, beneath a bottle of their Signature Dry Gin. We’ve now been recreating this image for four years running, each time on a bigger scale. Read on the for the full scoop, plus Harriet’s hot takes on the current, and future state, of our industry.

Four Years of (Floral) Pride with Archie Rose's Head of Hospo

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ProTips_Cult of Campaign

Buffet's Head of Content has led the charge on shiny, bold campaigns for the likes of Squarespace, Icebergs, Belles Hot Chicken and the City of Parramatta. In this month's Pro Tips, she dissects the ins and outs of creative that sings true (and cuts through), mapping out strategy that'll get it in front of the right eyes, and how to get a leg up if you're just starting out.

The Cult of the Campaign with Buffet's Head of Content

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World of Crema Portrait

Meet Sydney cake queen, Tia De Berardinis, the creative force behind World of Crema — crafting cohesive and visually stunning dessert-scapes (think two-metre-long tarts and log cakes) for all kinds of large-scale events. By seamlessly blending her artistry as an entertainer with her skills as a dessert chef, Tia whips up her bespoke delicacies to take your celebration to the sweet next level. Having experienced the magic at our Buffet party last month (we're still in cake-induced bliss thanks to her display of a 1.5m-long chequered Napoleon cake surrounded by cannoli piped with peach ricotta cream, cherry-topped cream puffs and hazelnut crumb raspberry crostatas!), we couldn’t help but wonder — what does it take to pull something like this all together in the busy world of events?

We called upon the cake goddess herself to unpack her creative process, from conceptualisation to set up of the ultimate dessert experience. Forks ready?

World of Crema’s Tia De Berardinis on Creating a Memorable Dessertscape

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Alfies_Sydney22947

We hit record shoot numbers this year, some weeks hitting the 13 shoots in five days mark! From trumpets on sky-backed rooftops, to one-hit steakhouses and so, so many Martinis, our photography and creative teams delivered on nothing if not diversity in 2023. It was a hard task, but we've whittled down the images that have changed our brain chemistry this year. Enjoy. 

Team Buffet's Favourite Images of 2023

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Strategic Ideation FINAL

A small but mighty service for small but mighty businesses, empowering you with 10 creative recommendations to execute in-house — direct from the Buffet Brain’s Trust.