Buffet is a creative studio which partners with food, drink and travel brands to lift their positioning. We create cutting-edge, original digital content combined with tight strategy to tell your story. Everything we write, shoot or strategise is multi-platform and dynamic, created to entice consumers to engage with your brand.

Who We Are

Sophie McComas, Director

A creative thinker and fast mover, Sophie McComas is a celebrated Australian writer and editor with a near-decade's experience in food and travel media. Prior to co-founding Buffet and executing all things social media, creative strategy and editorial, Sophie was the first editor of Broadsheet Sydney, leading it to become one of the most influential digital food publications in the country. As digital editor of Australian Gourmet Traveller, she worked on creating premium branded content for partners such as American Express, Destination Canada and Lindt. Way back when, she published a personal food and travel blog that was awarded Australia’s best. It’s gone now though, so don’t try to find it.

Nikki To, Director

Nikki To is a boundary-pushing photographer and visual creator known for her work with Australia’s most respected restaurants including Quay, Icebergs Dining Room & Bar, The Apollo and Automata. Her distinct, polished photographic style informs her creative direction as co-founder of Buffet, and has propelled her to work with brands such as Jamie Oliver and Google Food. She’s shot entire books, too, including a wild pop-up cake book with baking extraordinaire Katherine Sabbath and a lush cookbook for Pinetrees Lodge on Lord Howe Island. She’s known in some circles to be the inventor of the food-focused GIF, however she prefers not to comment on this matter.

What We Do

Content Strategy and Campaigns
We collaborate with existing marketing and PR strategies and departments to brainstorm, direct, produce and execute campaign-specific, multi-platform content and strategies across all mediums.

Social Media Strategy and Management
You can’t avoid it any longer. Your social channels should reflect your brand wholeheartedly. Our social media packages ensure that potential customers engage with your story, and more importantly, they convert.

Punchy, polished, unmatched photography is at the heart of everything we do. Buffet photographers are trained to get the perfect shot, creating content that pushes boundaries and sends the right message.

Editorial is in our blood. Our team have spent years at Australia's leading food and drink publications and are expert storytellers. Whether it's an Instagram caption, journal article or your next newsletter, we get audiences engaging, sharing, and walking through the door.

Video and Moving Imagery
We're staring down the barrel of a future filled with video, and we can’t wait. We conceptualise, direct and produce agenda-setting video campaigns and engaging micro content, custom cut for each social platform. And all with original music to boot.

There’s always a better way and we’re hungry to try it first. We also can’t live in your venue (even though that sounds fun!). So to offer support, we run regular smartphone photography, food writing and social media workshops, so you and your in-house team can feel confident shooting and writing on the fly, and stay ahead of the game.